In 2019, the Federal University of Minas Gerais in Brazil published
a study that exposed a YouTube algorithm that promoted content created by alt-right micro celebrities. The researchers were mainly concerned about a correlation between this algorithm and the rise in online radicals, signaled by the spread of misinformation and the proliferation of white supremacist and misogynistic ideals, and increased user interaction in the comment sections of the videos suggested by this algorithm. The study also showed a tendency for users to progressively watch more and more extreme content after prompts from the platform’s algorithm.
Journalists have previously discussed the existence](https://www.nytimes.com/2018/03/10/opinion/sunday/youtube-politics-radical.html) of an alt-right pipeline with relation to the 2016 U.S. presidential elections. The 2019 study and other independent studies confirmed the speculations, but the issue was mostly forgotten about quickly.
The problem seemed to recede temporarily after one of the prominent figures of the radical alt-right,
Andrew Tate, was banned from all globally popular platforms – Instagram, YouTube, TikTok and Facebook– in August 2022. Tate was seen as one of the worst perpetrators of online hate, misogyny and racism, with unusually young followers. Following his ban from most online platforms, social media giants seem to become more vigilant to impose their
Community Guidelines more strictly.
While it might appear that the far-right pipeline, propagated by the algorithms of the platforms, has lost its appeal and prominence, BBC’s interviews with teenagers as well as other media surveys suggest otherwise. Many of the famous rightwing content creators, such as [Jordan Peterson] (https://www.theguardian.com/science/2018/feb/07/how-dangerous-is-jordan-b-peterson-the-rightwing-professor-who-hit-a-hornets-nest) and
Ben Shapiro, remain active on their accounts across all platforms. Except for Andrew Tate’s ban from August 2022, the platforms have taken no other overt actions to ensure that their algorithms cease to promote extremism, the spread of hate and misinformation.
Yana Peeva is Senior Columns Editor. Email her at feedback@thegazelle.org